Director of Fan Experienc | Virginia Commonwealth University

Richmond, Virginia, Positive Overview The Director of Fan Experience works closely with all facets of gameday and non-gameday fan event planning and implementation. Reporting to the Associate AD of Ticket and Engagement Operations and the Chief Revenue Officer, the Director's efforts will support all ticketed VCU Division I intercollegiate athletic programs, with an emphasis on Men’s & Women’s Basketball, as well as the overall VCU Athletics brand. Tasks include pre-event planning, theme development, target audience identification, event preparations, marketing set up and tear down, game day script writing, in-game production, and management. Additionally, this role will oversee all operations involving student section including building traditions, driving attendance and engagement with student life on campus. This position will work both cooperatively and independently with administrators, coaches, and athletics department staff, as well as other University personnel and student organizations. Work closely with the VCU Athletics Engagement & Revenue Staff to strategically communicate fan experience elements and promotional campaigns to the public through various external mediums. All duties and responsibilities will be assigned with the end goal of increasing attendance at VCU athletic events, representing and promoting the VCU athletics brand and increasing revenue for the department. Communications and marketing professionals will collaborate closely with VCU Enterprise Marketing and Communications to align content, storytelling and brand positioning with institutional priorities and standards. Minimum Qualifications Undergraduate degree, preferably in marketing, mass communications or related field or an equivalent combination of education and related experience; Ability to use MS Office Suite, Adobe Creative Suite, Basecamp or similar project management software; Demonstrated working knowledge of the creative process, graphic and web design, and production capabilities; Experience handling Game Day experiences, with an emphasis on ticketed games; Strong ability to provide effective direction in managing the flow of work; Ability to handle multiple projects and prioritize deadlines in a fast-paced environment; Ability to work independently and as part of a team; Knowledge of marketing principles; A professional demeanor; Resourceful and solution oriented; Demonstrated creative ability; Project management and organizational skills; Strong verbal and written communications skills; and Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU. Preferred Qualifications Experience working in a marketing office of a professional or intercollegiate sports program/ franchise; ●Advanced degree; ●Demonstrated experience in a marketing agency or in-house shop, with traffic coordination preferred; and ●Experience managing social media.